Sparebank 1 SR-Bank – Sparebanden

Activation concept for families with children

Kulturkompaniet assisted the client with ideas and concept development, design and production of stands, also included was interaction and development of activities that engage!

The concept is based on the pedagogical principle that you must save, create and share before you can use and get. The use, save, share and create mascots used in the activities have different identities. Our task was to make the profiles lively and create an activation concept for families.

 

This is a comprehensive concept in which mascots and activities are connected and clarifies the values ​​of the four figures. The stand was designed to be used universally and was used for the first time during Tall Ships Race 2018 in Stavanger. The concept is produced scalable in format to be used and adapted in various arenas where SpareBank 1 SR-Bank is working with branding.