After having their main office outside Stavanger city centre for several years, ”the yellow bank” decided to move back ”home”. Kulturkompaniet was asked to create some festivity for the homecoming, and spread the happy message across the city and to the bank’s clients.
As a brand, Sandnes Sparebank is both playful and visual. We decided to create ideas that represents and reflects the brand’s positioning.
The bank’s new premises in the city centre has a great location near the fjord (Gangsfjorden) in the office building The Sea Mirror (Havnespeilet). The solution was to arrange a fun and energetic public event in the bank’s new neighbourhood. We worked consciously with our target groups, and chose timing, activities and artists appealing to their preferences. At the event, bands and artists like Paperboys, Eva & the Heartmaker, Izabell and Tore Pang, Alida and Morgan Sulele performed, in addition to dance students from a local high school (Vågen videregående skole).
Approximately 4000 people attended the bank’s event at The Sea Mirror on the beautiful summer day!